Hanna J. Mallette
EDUCATION
Syracuse University, College of Arts and Sciences
Syracuse, NY May 2015
B.A. in Writing and Rhetoric | Minor in LGBT studies
Syracuse University Study Abroad Program
London, England Spring 2014
CREATIVE CONTENT & PUBLISHING
buybuy BABY | Copywriter
New York, NY Feb. 2021 - July 2023
Conceptualized, wrote, and edited copy for emails, landing pages, homepages, brand campaigns, gift cards, postcards, social media posts, and in-store signage that engaged the target audience and conveyed our brand voice
Created subject lines for all BABY emails and worked cross-functionally with email analytics team to implement marketing strategies and review weekly performance statistics
Ensured all changes provided by buyers and merchants were updated and corresponded with marketing team to obtain any outstanding information
Assisted copy director and creative director on special projects, campaigns, and various initiatives as needed
Macy’s | Specialist, Copywriter
New York, NY April 2019 - Feb. 2021
Interpreted and adapted information from each brief and wrote clear, concise, and compelling copy to embody Macy's brand voice
Generated engaging copy for emails campaigns, subject lines, category ads, header flyouts, push notifications, in-store signage, and catalog content as needed
Collaborated with design and marketing partners to align on concept development and execution of creative and technical content across all marketing channels
Prioritized a high volume of work and communicated regularly with project management to efficiently meet deadlines
Proofread and edited assets to deliver work that achieved the utmost quality and accuracy
Ralph Lauren | Product Copywriter
New York, NY June 2017 - April 2019
Crafted compelling, on-brand product descriptions for Double RL apparel and accessories, Men's Polo accessories, and Lauren Ralph Lauren accessories for RalphLauren.com and wholesale distributors
Connected regularly with design, production, and merchandising teams to ensure product copy was accurate
Attended showroom walkthroughs to translate each collection’s themes and inspirations into product descriptions
Revised and refined product descriptions in response to feedback from merchants, editors, and wholesale partners
Life & Style, First for Women | Editorial Assistant, Beauty
Englewood Cliffs, NJ Sept. 2016 – May 2017
Published copy via InDesign for Beauty Now, Who Rocked It, and Luxe pages which connected with an audience of over 7.5 million
Conducted photo research for beauty, hair, skincare, and fashion trends that were used to graphically highlight weekly and tri-weekly beauty and fashion articles
Interviewed celebrity makeup artists, hairstylists, dermatologists, and/or fashion stylists on a weekly basis to obtain commentary that was featured in Beauty Now and Who Rocked It
Attended media events to keep current with top beauty and fashion companies’ latest products and apparel
Liaised between public relations contacts and editorial team to obtain product information, samples, and high-resolution images that were used to substantiate product-based pages
Star | Fashion & Beauty Assistant
New York, NY July 2016 – Sept. 2016
Produced features via InCopy for Double Takes, Hot Sheet, and Star Scopes Out the Scene, which reached an audience of 6.4 million
Perused photo websites such as Getty and Splash for celebrity images that were used for Double Takes and Hot Sheet
Represented Star and OK! editorial teams at fashion previews and product launches and provided detailed recaps which were used in creating branded stories
Springer | Editorial Assistant (Temp), Clinical Medicine
New York. NY April 2016 – June 2016
Performed market research for Springer journal titles as well as competitors’ titles and updated journal databases
Created several journal portfolios in Microsoft Excel to highlight statistical progressions and regressions from 2015-2016
Maintained the World Journal of Surgery Twitter account for increase follower engagement
Searched for international and domestic travel/lodging arrangements for editors as needed
Men’s Fitness, Muscle & Fitness/Hers, FLEX | Editorial Intern
New York, NY Sept. 2015 – April 2016
Researched, fact-checked, and recommended feature headlines that were displayed across all digital platforms for an audience of 10.9 million monthly readers
Created 18+ weekly builds in Drupal content management system
Wrote weekly blog posts and articles that were viewed across multiple social platforms
Contributed promotional content to Muscle & Fitness Snapchat account and scheduled social media posts via Hootsuite
Ordered, prepared, and returned apparel for print photo shoots and organized product closet for Men’s Fitness and Muscle & Fitness Hers
SKILLS
Editing, Blogging, AP Style, SEO, CMS (Drupal, Workfront), Microsoft Office & Outlook, InDesign, InCopy, Miro, Adobe XD