Hanna J. Mallette 

 

EDUCATION 

Syracuse University, College of Arts and Sciences

Syracuse, NY                                                May 2015 

B.A. in Writing and Rhetoric | Minor in LGBT studies 

 

Syracuse University Study Abroad Program

London, England                                                 Spring 2014

 

CREATIVE CONTENT & PUBLISHING  

buybuy BABY | Copywriter

New York, NY Feb. 2021 - July 2023

  • Conceptualized, wrote, and edited copy for emails, landing pages, homepages, brand campaigns, gift cards, postcards, social media posts, and in-store signage that engaged the target audience and conveyed our brand voice

  • Created subject lines for all BABY emails and worked cross-functionally with email analytics team to implement marketing strategies and review weekly performance statistics

  • Ensured all changes provided by buyers and merchants were updated and corresponded with marketing team to obtain any outstanding information

  • Assisted copy director and creative director on special projects, campaigns, and various initiatives as needed

Macy’s | Specialist, Copywriter

New York, NY April 2019 - Feb. 2021

  • Interpreted and adapted information from each brief and wrote clear, concise, and compelling copy to embody Macy's brand voice

  • Generated engaging copy for emails campaigns, subject lines, category ads, header flyouts, push notifications, in-store signage, and catalog content as needed

  • Collaborated with design and marketing partners to align on concept development and execution of creative and technical content across all marketing channels

  • Prioritized a high volume of work and communicated regularly with project management to efficiently meet deadlines

  • Proofread and edited assets to deliver work that achieved the utmost quality and accuracy

Ralph Lauren | Product Copywriter  

New York, NY                                            June 2017 - April 2019

  • Crafted compelling, on-brand product descriptions for Double RL apparel and accessories, Men's Polo accessories, and Lauren Ralph Lauren accessories for RalphLauren.com and wholesale distributors

  • Connected regularly with design, production, and merchandising teams to ensure product copy was accurate

  • Attended showroom walkthroughs to translate each collection’s themes and inspirations into product descriptions

  • Revised and refined product descriptions in response to feedback from merchants, editors, and wholesale partners

Life & Style, First for Women | Editorial Assistant, Beauty

Englewood Cliffs, NJ                              Sept. 2016 – May 2017

  • Published copy via InDesign for Beauty Now, Who Rocked It, and Luxe pages which connected with an audience of over 7.5 million

  • Conducted photo research for beauty, hair, skincare, and fashion trends that were used to graphically highlight weekly and tri-weekly beauty and fashion articles

  • Interviewed celebrity makeup artists, hairstylists, dermatologists, and/or fashion stylists on a weekly basis to obtain commentary that was featured in Beauty Now and Who Rocked It

  • Attended media events to keep current with top beauty and fashion companies’ latest products and apparel

  • Liaised between public relations contacts and editorial team to obtain product information, samples, and high-resolution images that were used to substantiate product-based pages

Star | Fashion & Beauty Assistant

New York, NY                                          July 2016 – Sept. 2016

  • Produced features via InCopy for Double Takes, Hot Sheet, and Star Scopes Out the Scene, which reached an audience of 6.4 million

  • Perused photo websites such as Getty and Splash for celebrity images that were used for Double Takes and Hot Sheet

  • Represented Star and OK! editorial teams at fashion previews and product launches and provided detailed recaps which were used in creating branded stories

Springer | Editorial Assistant (Temp), Clinical Medicine

New York. NY                                       April 2016 – June 2016

  • Performed market research for Springer journal titles as well as competitors’ titles and updated journal databases

  • Created several journal portfolios in Microsoft Excel to highlight statistical progressions and regressions from 2015-2016

  • Maintained the World Journal of Surgery Twitter account for increase follower engagement

  • Searched for international and domestic travel/lodging arrangements for editors as needed

Men’s Fitness, Muscle & Fitness/Hers, FLEX | Editorial Intern 

New York, NY                                      Sept. 2015 – April 2016 

  • Researched, fact-checked, and recommended feature headlines that were displayed across all digital platforms for an audience of 10.9 million monthly readers

  • Created 18+ weekly builds in Drupal content management system

  • Wrote weekly blog posts and articles that were viewed across multiple social platforms

  • Contributed promotional content to Muscle & Fitness Snapchat account and scheduled social media posts via Hootsuite

  • Ordered, prepared, and returned apparel for print photo shoots and organized product closet for Men’s Fitness and Muscle & Fitness Hers

SKILLS 

Editing, Blogging, AP Style, SEO, CMS (Drupal, Workfront), Microsoft Office & Outlook, InDesign, InCopy, Miro, Adobe XD